The difference between our virtual shopping trips and traditional, flat-image e shopping is like the difference between riding on Space Mountain and reading the brochures for Disney World. Our way the shopper gets to visit the retail space, "step" in and look around at everything you have to offer. And if an object catches their eye we can set it up so that with a click the mouse that object spins around - like picking an item off the shelf. What could be cooler?